Memes Are For Tricksters: The Biology of Disinformation

by R.U. Sirius

An interview with Douglas Rushkoff, David Pescovitz & Jake Dunagan

Back in 1990, when MONDO 2000 magazine promised Screaming Memes on its cover, it was more or less a secret argot winking at our technohip Mondoid readers. I mean, sure there was that Dawkins book in which he invented the concept, but it seemed to be a bunch of playful, subversive freaks who were using them to blow open some heads (and maybe sell a few magazines). 

We’ve come a long way baby. Now, the world appears to be defined by memetic warfare and the damage done is real world crisis and horror.

A recent paper by Douglas Rushkoff, David Pescovitz and Jake Dunagan written for the Institute for the Future titled The Biology of Disinformation: memes, media viruses and cultural inoculation describes the contemporary condition and suggests ways to combat this bad operation mindfuck.  

Read The Biology of Disinformation

David Pescovitz and Jake Dunagan are both research directors at Institute for the Future and Rushkoff is a research fellow.  MONDOids are, of course, familiar with Pescovitz as one of the founding members of Boing Boing and Rushkoff as the author of many books including the highly relevant Media Virus, from 1994.

We chatted using Slack…

thanks to Satori D for his assistance and participation

R.U. Sirius: In a sense, you’re offering a different model than the one most of us usually think in, as regards memetics. Instead of fighting bad memes with good, or their memes with ours, are you suggesting that we look at memes themselves as viruses attacking us? Is that right?

Douglas Rushkoff: Yeah, that’s the simplest way of looking at it. That’s why I called memes in media “media viruses.” Even if they end up forcing important ideas into the cultural conversation, and even if they ultimately lead to good things, they do infect us from the outside. They attack our weak code, and continue to replicate until we repair it, or until we come to recognize the “shell” of the virus itself.

I think what makes our analysis unique, compared with a lot of what’s out there, is that we’re not proposing yet another technosolutionist fix. Mark Zuckerberg wants to fight fake news with artificial intelligence. Great. He’s already over his head in a media environment he doesn’t understand. He doesn’t know why his platform has led to so many unintended effects. So what’s his solution? Build yet another technology he understands even less to solve the problem with yet another black box.

Even those with the best intentions see all this as a technological problem, when it’s really more a cultural or biological one. The difference in our approach is that we still have faith in the human organism and human society to rise to the occasion and increase their resiliency. So we’re writing for people, not tech companies.

David Pescovitz 

David Pescovitz: I’m also interested in how our networked media environment has evolved to allow this nastiness to occur and, in fact, reward it. During the early days of Twitter and Facebook it was exciting that people were using the platforms to share ideas and “find the others.” But I was also annoyed and later alarmed by the rise in narcissism, emphasis on “personal brands,” and mob mentality. Maybe those people were always like that and social media just amplified those traits. Either way, to me it quickly felt like antisocial media.

Since then, it’s become increasingly clear that the only real way to fix our social media experiences is by fixing ourselves. This is true when it comes to how we interact with other people online but also our own vulnerability to propaganda, disinformation, and coercion. Of course reconnecting with our own humanity is much harder than just giving in to the algorithmically addictive dopamine rush of another retweet or “like.”

Jake Dunagan: There was an old Zuck who swallowed a virus, I don’t know why he swallowed the virus. He swallowed AI to fight the virus…

I was struck by the psychologist Dannagal Young’s point that we quoted in the article: “blaming readers for spreading fake news from a cognitive perspective …somewhat equivalent to blaming a baby for soiling itself. They can’t help it. ”

 

Jake Dunagan

This is what Doug is calling our weak code, our vulnerabilities we’ve inherited from evolution and extended by culture. Humor, satire, memes, are exploiting our cognitive weaknesses, and lowering our defenses. I’ve always loved the Mad Magazine, SNL, and Yes Men ways of showing us how the messages we’re hearing are full of shit. Read more “Memes Are For Tricksters: The Biology of Disinformation”

Chapel Perilous: The Life and Thought Crimes of Robert Anton Wilson — An Interview with Prop Anon

 

Interview with Prop Anon by R.U. Sirius

I don’t think anyone would have suspected it back in the ’60s and ’70s, but the author Robert Anton Wilson may have emerged as the most influential counterculture figure of those times. Who else has massive followings of fans fighting over the implications of his politics and philosophy? I can’t think of anyone.

RAW requires no introduction with this crowd but for those of you stumbling in, here’s a wikipedia page with a full bibliography.

PROP ANON is the author of the upcoming Chapel Perilous: The Life and Thought Crimes of Robert Anton Wilson, the first official biography of the late counterculture philosopher. He started his career as a Hip-Hop artist whose 2010 album Squat the Condos presaged the Occupy movement. In 2014, Prop switched musical gears and released a Stoner Rock album called HAIL ERIS! with his band, HAIL ERIS!  

R.U. Sirius: Is there anything about Bob’s childhood that indicates that he will become a counterculture philosopher of note?

Prop Anon: Bob was born in Flatbush, Brooklyn and spent his childhood in one of its most remote neighborhoods, Gerritsen Beach. He described the one-road-town as an “Irish Catholic Ghetto,” as he grew up a prodigious youth who survived two bouts of Polio, child abuse at the hands of the nuns who ran his grammar school, and a narrow-minded working-class neighborhood. The polio that nearly killed him was almost completely cured by The Sister Kenny Method — which today is considered ‘alternative’ medicine, but in 1935 denounced as quackery by the medical establishment. Sister Kenny proved everyone wrong and eventually was considered an alternative medicine pioneer. More indirectly he received inspiration from his favorite contemporary artist, Orson Welles. Welles played with the notion of uncertainty in nearly all his work, and this spoke to Bob. Bob was a fan of Welles’ since his 1938 ‘War of the World’s” was performed on the radio, which catapulted the then 23-year-old Welles to fame. Events like these, and more, sent the message early on to Bob that a keen sense of self was a necessary survival tool. He possessed the desire and capacity to live counter to the dominant culture, and he did. Wilson, like many of his generation, faced some serious existential threats living in a society deeply immersed in bullshit. As a response he developed a highly functional ‘Bullshit Detector.”

RUS: Were you able to learn much about Bob’s time at Playboy? Fun stories from the Bunny Empire? Did he like Hef?

PA: There are some stories about Bob’s time at Playboy, which he never wrote about in his books. One story he called ‘How I became a Paranoid,’ which began when a mysterious Playboy executive visited his office during a workday and told him that his name was added to Chicago PD’s ‘Red Squad,’ which was a list of radical people the authorities put under surveillance. An early example of Red Squad behavior was seen in 1886, when Chicago agents targeted Anarchists with surveillance directly after the Haymarket Affair in 1886. 85 years later, there were specific Red Squad agents that targeted people like Bob, who they would have called a ‘closet hippie.’ In others, a person who had a regular job and didn’t dress like a hippie yet were protesting the Vietnam War. During this visit, Bob and Arlen, were at their peak of political activism. Both were involved with local Anarchist groups; Arlen was an early member of the Anarcho-Feminist group and magazine, Siren. She was also a part of the Chicago Woman Liberation Union (CWLU) Bob was exploring a Surrealist angle of Anarchism, through his associations with Franklin Rosemont and the Chicago Surrealist Group. They were both part of an Anarchist group that changed its name for every event. On top of that, Arlen and Bob were sociable people who hosted parties and discussion groups at their apartment.

In Bob’s office the mysterious executive had shut the door and told him that a police informant had tipped the Chicago PD off to Bob’s activities as a gunrunner for the Black Panthers. Bob said that he and Arlen were actually helping the Panthers with their influential Free Breakfast program for local children. After Bob denied the accusation he asked how Playboy was able to find out about police informants circulating through radical circles within Chicago. The executive told Bob that Playboy had their own cadre of informants, who heard the whispers of police informants and then reported to Playboy, especially when it concerned someone who worked at Playboy. Perhaps this Playboy editor was playing a prank on Bob. There was never any tip to the ‘Red Squad,’ just a great bullshiter who wanted to test Bob Wilson. However, the FBI’s COINTELPRO was going strong during this time, and the extent of the spying on activist communities by law enforcement agencies was not fully known to the public as of 1971. Bob later said this conversation sparked the idea for the character Tobias Knight from Illuminatus! Knight is a quintuple-agent and is the punchline to the joke highlighting about how many agents and informants there were in resistance movements of the late 60s, and continue to be today.

As far as Wilson and Hefner went, from my research, it seems like Bob did not really know Hefner on a personal level. He and Arlen, did however, attend some of Hefner’s movie nights at the Playboy mansion while Bob worked at Playboy. Wilson appreciated Hefner’s stance on Civil Liberty issues within the United States. Both were committed to the First Amendment, and Playboy was a progressive voice within the media when it came to such issues. Something about his job at Playboy must have worked because Bob was able to harness his ability as a writer. He honed his craft while working at Playboy, wrote Illuminatus! with his co-worker and friend, Robert Shea, and managed to provide full medical and dental insurance for his family while getting paid, Playboy worked well for Bob and his family.

 

RAW & Robert Shea

 

R.U.S: Robert Shea — coauthor of Illuminatus Triology — sort of ended up being “the quiet one”. What can you tell us about Shea and he and Bob’s relationship?

PA:Wilson and Shea became fast friends at Playboy. They would hang out together at the bar on payday. They, and their wives, would all hang out, smoke weed, watch TV or listen to records and think of funny sketches that made each other laugh. They had a lot in common: Both raised Irish Catholic, both left the Church young, both seeking to become full time free-lance writers. They both really dug into the Anarchist perspective. After Illuminatus!, Shea went on to start an Anarchist newsletter called No Governor, which Wilson contributed to. Wilson had a talent for collaborating with like-minded artists and thinkers; his and Shea’s collaboration resulted in Illuminatus! and that was itself a further collaboration out of their involvement with The Discordian Society. The two continually spoke of writing their sequel, Bride of Illuminatus, which they barely started before Shea was diagnosed with cancer. Shea’s death left Bob deeply distraught. Michael Shea, described seeing Bob at his father’s funeral looking shook by the whole event. Bob’s eulogy, Chimes at Midnight, published in Cosmic Trigger vol. III, written shortly after Shea provides a glimpse into Bob’s thoughts about his dead friend. Read more “Chapel Perilous: The Life and Thought Crimes of Robert Anton Wilson — An Interview with Prop Anon”

Operation Mindfuck Was Too Successful

Sartre said hell is other people. Now, hell is other people’s tweets or posts.They just irritate the crap out of all of us. The feeling is mutual.”

R.U. Sirius & Douglas Rushkoff in converation

I’m inspired by comments here from Grant Morrison and from John Shirley to share this again. It was previously posted on Medium on May 21

Sartre said hell is other people. Now, hell is other people’s tweets or posts.They just irritate the crap out of all of us. The feeling is mutual.”

On April 5, I was on Douglas Rushkoff’s Team Human radio show. We agreed to get the interview transcribed for possible publication somewhere.

I’ve decided that rather than trying to edit a truncated version to pitch to more popular websites, I’m just going to keep it conversational and run it here. Maybe less people will see it, but that’s ok. I get to say what I want.

I’ve added to my own spew as I edited. We hope you enjoy.

DOUGLAS RUSHKOFF: I came in contact with your work for the first time at a psychedelics conference in Los Angeles. Albert Hoffman and Laura Huxley [Aldous Huxley’s wife] were there. Timothy was there, and I think Ram Das and Ralph Metzner. It was the original psychedelics crowd.

And there were a bunch of issues of your first magazine, High Frontiers. And to me it was like a calling card from the future.

I was in my early 20’s, and your magazine was an amalgamation of everything that I had been interested in yet had never seen connected before: cultural, scientific, biological, cosmic, spiritual, and pharmacological advances, all in one place. How did physics and math and drugs and music and culture and transgender and cultural alchemy all end up considered part of the same strand of cultural information? How did you come up with that?

R.U. SIRIUS: In a way, it just came together in my head. I assumed that there were other people out there like me. Sort of like what Paul Krassner said about starting The Realist at the start of the ’60s. He put it out to meet the other aliens…

So this was a new generation of aliens.

And to me, the generational aspect of it was important. And the cultural aspect of it was important. Because even though I was from a generation that had a lot of hippies and deadheads and so on, we were also the people who created the cultures of punk and new wave. I was in my mid-twenties when all that came along and it was a refreshing blast to my pot-soaked mind.

So I was adapted for a very speedy, hyper, futuristic mentality by that, as well as by scientific ideas and psychedelic ideas and so forth.

And by the time we were doing High Frontiers in the mid-80s, one could clearly see the so-called digital revolution coming on, and one could be fairly optimistic about it… actually, radically over-optimistic. (laughter) So all these things just felt like the makings of a truly contemporary magazine.

DOUGLAS RUSHKOFF: High Frontiers really ran the full gamut of hallucinatory experiences. It was a flag in the sand. Leary had said, “Find the others.” And this was saying to a new generation, “Yes, there are others. These are our experiences.”

But then, you turned it into Reality Hackers and eventually Mondo 2000. It became the voice of this 21st century post-television, designer-reality society.

R.U. SIRIUS: Yeah, the Jetsons on DMT, as Mark Dery snarkily labeled it. Read more “Operation Mindfuck Was Too Successful”