Memes Are For Tricksters: The Biology of Disinformation

by R.U. Sirius

An interview with Douglas Rushkoff, David Pescovitz & Jake Dunagan

Back in 1990, when MONDO 2000 magazine promised Screaming Memes on its cover, it was more or less a secret argot winking at our technohip Mondoid readers. I mean, sure there was that Dawkins book in which he invented the concept, but it seemed to be a bunch of playful, subversive freaks who were using them to blow open some heads (and maybe sell a few magazines). 

We’ve come a long way baby. Now, the world appears to be defined by memetic warfare and the damage done is real world crisis and horror.

A recent paper by Douglas Rushkoff, David Pescovitz and Jake Dunagan written for the Institute for the Future titled The Biology of Disinformation: memes, media viruses and cultural inoculation describes the contemporary condition and suggests ways to combat this bad operation mindfuck.  

Read The Biology of Disinformation

David Pescovitz and Jake Dunagan are both research directors at Institute for the Future and Rushkoff is a research fellow.  MONDOids are, of course, familiar with Pescovitz as one of the founding members of Boing Boing and Rushkoff as the author of many books including the highly relevant Media Virus, from 1994.

We chatted using Slack…

thanks to Satori D for his assistance and participation

R.U. Sirius: In a sense, you’re offering a different model than the one most of us usually think in, as regards memetics. Instead of fighting bad memes with good, or their memes with ours, are you suggesting that we look at memes themselves as viruses attacking us? Is that right?

Douglas Rushkoff: Yeah, that’s the simplest way of looking at it. That’s why I called memes in media “media viruses.” Even if they end up forcing important ideas into the cultural conversation, and even if they ultimately lead to good things, they do infect us from the outside. They attack our weak code, and continue to replicate until we repair it, or until we come to recognize the “shell” of the virus itself.

I think what makes our analysis unique, compared with a lot of what’s out there, is that we’re not proposing yet another technosolutionist fix. Mark Zuckerberg wants to fight fake news with artificial intelligence. Great. He’s already over his head in a media environment he doesn’t understand. He doesn’t know why his platform has led to so many unintended effects. So what’s his solution? Build yet another technology he understands even less to solve the problem with yet another black box.

Even those with the best intentions see all this as a technological problem, when it’s really more a cultural or biological one. The difference in our approach is that we still have faith in the human organism and human society to rise to the occasion and increase their resiliency. So we’re writing for people, not tech companies.

David Pescovitz 

David Pescovitz: I’m also interested in how our networked media environment has evolved to allow this nastiness to occur and, in fact, reward it. During the early days of Twitter and Facebook it was exciting that people were using the platforms to share ideas and “find the others.” But I was also annoyed and later alarmed by the rise in narcissism, emphasis on “personal brands,” and mob mentality. Maybe those people were always like that and social media just amplified those traits. Either way, to me it quickly felt like antisocial media.

Since then, it’s become increasingly clear that the only real way to fix our social media experiences is by fixing ourselves. This is true when it comes to how we interact with other people online but also our own vulnerability to propaganda, disinformation, and coercion. Of course reconnecting with our own humanity is much harder than just giving in to the algorithmically addictive dopamine rush of another retweet or “like.”

Jake Dunagan: There was an old Zuck who swallowed a virus, I don’t know why he swallowed the virus. He swallowed AI to fight the virus…

I was struck by the psychologist Dannagal Young’s point that we quoted in the article: “blaming readers for spreading fake news from a cognitive perspective …somewhat equivalent to blaming a baby for soiling itself. They can’t help it. ”

 

Jake Dunagan

This is what Doug is calling our weak code, our vulnerabilities we’ve inherited from evolution and extended by culture. Humor, satire, memes, are exploiting our cognitive weaknesses, and lowering our defenses. I’ve always loved the Mad Magazine, SNL, and Yes Men ways of showing us how the messages we’re hearing are full of shit. Read more “Memes Are For Tricksters: The Biology of Disinformation”

Ups & Downs With Ecstasy (MDMA, Molly, etc.)

 

by R.U. Sirius

With the recent FDA decision granting a Breakthrough Therapy Designation to MDMA (i.e. Ecstasy) for PTSD, it seems like a fine time to revisit the first ecstasy experience from the unpublished, incomplete MONDO 2000 story (a different sort of MONDO 2000 book is in the works)

While I am thrilled with the continued movement of MDMA and other psychedelics towards social and political acceptance as therapeutic tools, the fact that this is mainly aimed at bringing soldiers to an inward acceptance of the hurt they gathered… and in some case, inflicted… in one of America’s perpetual overseas adventures raises some deep political questions.  Not that I would deny our “wounded warriors” relief. They are not to blame for the poor choices of our political leaders. But it does raise the question whether — in a broader philosophical and political sense — we want the burden of going to war to be lightened and to what degree. 

It also implies the potential for a drug that makes us calmly transcendent and all self-forgiving even in the act of war. This is, indeed, one of the conditions the military is looking to create for its supersoldiers. 

Anyway, here are some excerpts about MDMA from the MONDO 2000 story…

The following entry is from the early part of the MONDO 2000 story, when “Somerset Mau Mau” and I were distributing the first newsprint edition of High Frontiers, the magazine that became MONDO.

From: “Chapter Six: Funky Punk Acid Rag”

A few weeks after publication, Bruce Eisner said that we really needed to hustle down to his and Peter’s hometown of Santa Cruz because there weren’t any copies available in the stores and people had already grabbed the few we had sent them for free.   Also, it would be good to meet the folks in the Santa Cruz psychedelic community. We were invited to stay at Peter Stafford’s apartment.

We arrived at Peter’s place, overlooking the Pacific Ocean. Entering a spacious two-room apartment with high ceilings and sunlight streaming in through huge picture windows, Eisner greeted us in the living room. Meanwhile, behind closed doors, there seemed to be a mild hubbub going on. We stood making small talk with Bruce as the door to this other room — it soon became clear it was a bedroom — would quickly open and close.   Eventually the door opened and we could see a bunch of guys in a sort of ill-formed circle around the very tall Peter Stafford, so that we could just see his naked chest, goofy grinning laughing face and wildly flailing arms. Everybody seemed to be arguing with Peter. Bruce sighed. “Peter likes to get naked when he’s high,” he said. We assured Bruce that we had no problems with anybody greeting us naked. Eventually, Stafford apparently compromised with his friends and came out to great us wearing a pair of white undies. We immediately fell into a rapture with Peter, as he excitedly ran us through a full course in his personal psychedelic history; tossing books he’d written or that he was mentioned in at us and waxing mega-enthusiastic — as I recall — about squeezing mescaline from a cactus among many other trippy matters.

Bruce Eisner: You might say Peter (Stafford) was the prototypical hippie. He probably was the first hippie, in my estimation, because I remember him growing long hair when he was living in Greenwich Village in 1963, 64. And he hitchhiked to Mexico with really long hair, and he was very boyish and good-looking in those days. I think he was one of the first people to really inspire the hippie movement. He actually used to publish these tabloids, in the Village. He published these special ones that looked kind of like The Oracle, but they were “Stafford Specials.”

 

And then the party began. As I recall, it was just drink and powerful weed. So the next few days were a blur of way-stoned, half-drunk but absolutely lucid lessons in drug history and psychopharmacology as preached by Peter, interrupted by brief forays around Santa Cruz to meet the local heads. Most impressive were two older women, probably in their ’60s or ’70s. Nina Graboi lived in a neatly furnished modest but brightly colored apartment with huichol peyote paintings on the wall. She had been the New York Director for the League of Spiritual Discovery (LSD), Timothy Leary’s earliest attempt at organizing to educate psychedelic explorers and defend their rights to trip. She had also worked with the legendary LSD psychotherapist Stan Grof. Mau Mau and I felt ourselves in the presence of deep psychedelic history.

The other elder was Liz Gips — a funky gal in baggy blue jeans who seemed to have the hint of a southern accent. I remember being very impressed with her intellect as she laid out the Santa Cruz psychoactive scene and told us about the radio show she hosted on a local public radio station. She invited us to come on her show to talk about High Frontiers a couple of days hence.

The last day of our planned visit arrived and I woke up irritated that we’d stayed so loaded that we hadn’t done what we planned to do. — go to the local bookstores and get them to take magazine. Mau Mau’s heavy drinking and lack of discipline weighed on me. People who wanted to just stay high were clearly too irresponsible to stay on mission… even when the mission was pretty simple. As everybody in the house came to consciousness, I pressed my case for getting out right away and getting to Santa Cruz bookstores with copies of the magazine. My plan was hazily agreed to, but bowls of weed were smoked and lazy conversations sputtered along until the morning was completely gone. I finally got openly pissed and Mau Mau and I got ready to haul ass out the door to distribute the ‘zines. Just as we were walking to the door, this absolutely perfect young blonde haired surfer-looking dude with blazing blue eyes and a blinding shiny white toothed grin walked in. “Does anybody want some MDMA?”

Read more “Ups & Downs With Ecstasy (MDMA, Molly, etc.)”